SYNETIQ, the UK’s leading integrated salvage and vehicle recycling company, has announced its sponsorship of the Cheshire Ghost Riders BMX Club.
Through match funding, SYNETIQ’s support will enable the club to buy leading technology that automatically times riders, opening the club up to opportunities to host regional races.
The volunteer-run club, which offers training for all skill levels from beginners to elite-level athletes, is gearing up for the first regional race of 2021 after a year of disruption due to the coronavirus pandemic.
With lockdowns disrupting community clubs up and down the country, the club has been forced to postpone planned maintenance and other improvements to the track and equipment for members.
The sports team, based near the company’s Winsford site, was brought to SYNETIQs attention by Craig Griggs, a colleague at its Winsford site. It is one of many organisations to benefit from SYNETIQ’s Colleague and Community forum.
As part of a wide-reaching program of corporate social responsibility activity, the forum offers an opportunity for employees to put forward their ideas and vote on how best to support the causes and charities in their local communities.
SYNETIQ is always looking to support worthy causes, especially those which are important to its colleagues. After hearing how the club has benefited Craig and his children, the business found an opportunity to support it.
The club expected to spend another 12 months fundraising to buy the track decoder, but thanks to a SYNETIQ colleague’s insight into racing technology, they were able to source and afford an alternative.
Martin Brown, Coach and Chairman at Cheshire Ghost Riders BMX Club said: “We would like to say a massive thank you to SYNETIQ for the sponsorship of £1,250 towards a new transponder timing system that will allow us to run training sessions and racing.
“This system will aid the club’s progression, giving us split times from the start gate to the bottom of the hill and also full laps. This will help with trying out new techniques against the clock and seeing the riders’ progress over months of training.”
Martin has coached at the club since 2019 and has seen the club go from strength to strength after becoming chairman in March 2021, with many riders entering the world championship this year.