The largest automotive salvage and vehicle recycling company in the UK, SYNETIQ, has appointed communications agency loop to support its B2B and B2C PR activity.

loop will work across all sectors in which SYNETIQ operates, including vehicle salvage and recycling, green vehicle parts and data solutions.

With sites across the country handling around one hundred thousand vehicles each year, SYNETIQ offers a comprehensive service to the insurance industry, repair sector, fleet operators, accident management and emergency services. Its leading online vehicle auction maximises returns for salvage vehicles, with thousands of vehicles sold to a worldwide customer base each week.

SYNETIQ also provides fast and efficient access to quality controlled, traceable OEM reclaimed parts through its parts procurement platform MyGreenFleet, utilised by some of the UK’s largest fleets to reduce the cost and environmental impact of collision repair.

“We wanted a PR agency that understood our needs from the start and loop, with demonstrable expertise in the automotive industry, is the right fit for us,” explains Tom Rumboll, Executive Chairman, SYNETIQ, “As a business we’re geared for the future of the industry, which means reducing the environmental impact of the UK’s car parc as well processing the more technically advanced vehicles that are now appearing on our roads. loop will be instrumental in explaining that to both businesses and consumers.”

In addition to providing  intelligent solutions for the private and public sector, SYNETIQ also operates an online service for private cars owners, allowing for quick and easy location of matching vehicle parts through a numberplate search, as well as a car buying service for end of life vehicles.